Pokemon Cards Cyber Monday: Not Cheaper Than Black Friday

Pokemon cards Cyber Monday 2025 weren't cheaper than Black Friday on TCGplayer: of 131 sealed products, 54 cost more on December 1 than on November 28, 49 cost less and 28 were unchanged, a median change of 0.0%. In 2024 the count was 70 more, 23 less and 22 unchanged, a median of +0.6%. As of November 12, 2026, we counted both from TCGplayer market prices in TCGCSV's daily files; in the hand-picked 20 products (2025) and 22 (2024) behind the tables below, 12 and 14 cost more on Cyber Monday, and Black Friday was the cheapest day for 2 of those 42, Cyber Monday for 1. The one Cyber weekend deal we found buyers discussing in 2025 was a retailer drop, and the 2026 dates are below: Walmart's Cyber Monday runs November 30 to December 2, Best Buy's Cyber Week Deals December 1 to 6.

The 131 and 115 are every Elite Trainer Box, Booster Box and Booster Bundle in the TCGplayer Pokémon archive (names excluding cases, displays, code cards, Pokémon Center, sets of 2, halves, LGS, Costco, enhanced, Trick or Trade and Sam's Club listings) with a market price in every daily file from November 17 to December 10, 2025 and from November 20 to December 11, 2024. The tables, charts and the rest of the counts use a smaller sample we picked by hand: 20 products in 2025 (8 ETBs, 5 boxes, 7 bundles) and 22 in 2024 (9, 7, 6), the main ETB, box and bundle of nine sets each year, 151 through Phantasmal Flames and 151 through Surging Sparks. We left out the Walmart box below because it first appears on November 26, and some eligible products from those nine sets, so the picks aren't a random sample. They share only 3 products across the two years (the 151 ETB and the Surging Sparks ETB and booster box), so the years aren't like for like. Every price is a TCGplayer market price (a measure of recent sales) in US dollars for English product, read from the file TCGCSV labels with that date; TCGCSV says its files update around 20:00 UTC, so each is a snapshot, not a day's average. Our Black Friday post counted weekly history, and this count is daily, so the two numbers measure different things.

Cyber Monday cost more than Black Friday on 12 of 20 hand-picked products in 2025 and 14 of 22 in 2024

The moves between the two sale days were small. In the 2025 picks the median product changed by +0.6% from Black Friday to Cyber Monday, the largest fall was 3.7% (the Phantasmal Flames booster box) and the largest rise 6.5% (the White Flare booster bundle). In the 2024 picks the median was +2.0%, the largest fall 1.8%. The picks leaned up more than the full archive did (12 of 20 is 60%, against 54 of 131, or 41%), which is why the headline count is the full one.

TCGplayer market price, TCGCSV files labelled with each date, 2025; 7 of the 20 products. Read Nov 12, 2026.

The cheapest listing disagreed with the market price in 2025 and agreed in 2024

TCGplayer's market price follows recent sales; the low price is the cheapest listing at that moment. In 2025 the low price was lower on Cyber Monday than on Black Friday for 11 of 20 products, higher for 7 and unchanged for 2, with a median change of -1.1% and a largest fall of 7.5%. In 2024 it was lower for 2 of 22, higher for 11 and unchanged for 9. A shopper hunting listings in 2025 could find a cheaper copy on Cyber Monday for more than half of the sample, but at most 7.5% cheaper, and the sale-day price wasn't the cheapest one in the week either.

Cyber Monday paid a median 4.6% over the nine-day low in 2025 and 5.6% in 2024

Each product has a lowest market price in the nine days from the Monday of Thanksgiving week to the Tuesday after Cyber Monday (November 24 to December 2 in 2025, November 25 to December 3 in 2024). Against that low, a Cyber Monday buyer paid a median 4.6% more in 2025 and 5.6% more in 2024, and the worst case was 11.6% (the Surging Sparks booster box) in 2025 and 18.8% in 2024. A Black Friday buyer paid 4.1% and 2.9%. The two sale days differ by 0.5 to 2.7 points, and both sit above the low.

Chart: SetPulls. Source: TCGCSV daily files for TCGplayer, read Nov 12, 2026.

Cyber Monday was the cheapest day for 1 of 20 picked products in 2025 and 0 of 22 in 2024

The day each product was cheapest in that nine-day window shows where the low sat. In the 2025 picks it was Thanksgiving for 4 of 20 products and the Tuesday after Cyber Monday for 6; Black Friday and Cyber Monday were the low for 1 each. In 2024 it was the Monday of Thanksgiving week, November 25, for 13 of 22; Black Friday was the low for 1 and Cyber Monday for none.

Chart: SetPulls. Source: TCGCSV daily files for TCGplayer, read Nov 12, 2026.

The two years have different lows, so no sale day on TCGplayer is the one to wait for. A 2024 buyer who waited for Cyber Monday paid more than the November 25 price on 20 of 22 products. In 2025, 11 of 20 products hit their low before Black Friday (4 on November 24, 2 on November 25, 1 on November 26 and 4 on Thanksgiving), 1 on November 30 and 6 on the Tuesday after Cyber Monday. Prices also drift between days, so a nine-day low is something you see afterward; on the Monday you can't know the Tuesday is cheaper.

A buyer-reported $75 Walmart box the night before Cyber Monday sat 42% under TCGplayer

The one Cyber weekend deal we found buyers discussing was at Walmart, not on TCGplayer. At 02:00 UTC on December 1, 2025, which was 9 p.m. Eastern on Sunday, November 30, a poster listed Walmart's Paldean Fates Great Tusk ex and Iron Treads ex Premium Collection with "(Walmart+ REQUIRED)" in the title. Buyers in the thread put the price at $75 for 11 packs and mentioned a limit of 5. That's $6.82 a pack before the box's promos.

The TCGplayer file labelled November 30 had the same product at a $129.59 market price and a $129.00 lowest listing, so the buyers' $75 was 42% under the market price. The file labelled December 8 had the market price at $112.20, 13% below November 30, and the reported price was still 33% under that. One commenter priced it on the spot:

"Secondary market it's $130 right now, will drop again with influx of new inventory but long term will grow if you can hold." u/MissiontwoMars wrote that on December 1, and the TCGplayer files bear out the first half. Buyers didn't agree on the deal. u/DaShaka9 wrote "$75 for 11 packs isn't the best, but for Paldean Fates it's a steal," while u/ryanp102694 wrote "it's just not a good deal." Whichever side you take, check the market price for that exact product and divide by packs: our booster bundle versus box cost per pack post shows the arithmetic.

Chart: SetPulls. Source: buyer reports on r/PKMNTCGDeals and TCGCSV daily files for TCGplayer, read Nov 12, 2026.

We didn't open Walmart's listing, so the price is what buyers reported, not one we read on Walmart. One commenter thought the list price had been $69.99 before it rose to $75. Walmart's own newsroom page for 2026 names no Pokémon product, and the same goes for Best Buy's and Target's.

The 2026 calendar puts Cyber Monday on November 30, with a retailer week around it

Thanksgiving falls on Thursday, November 26, 2026, per the Office of Personnel Management, so Black Friday is November 27 and Cyber Monday November 30. That's the same spacing as 2025, when Thanksgiving was November 27. The comparable 2026 window is Monday, November 23 to Tuesday, December 1.

Sources: Walmart, Oct 26, 2026; Best Buy, Oct 27, 2026; Target fact sheet, updated Nov 5, 2026. Read Nov 12, 2026. Walmart's page lists Early Black Friday Deals for Nov 12 to 15, which was in progress on the day read.

Target's holiday price match covers Target's own lower price, not a rival's

Target's Holiday Price Match Guarantee runs November 1 to December 24 and matches "Target's own prices if they go lower later in the season." It won't help if a Pokémon box is cheaper at Walmart. Target's drawing guide covers how the price of a Target win compares with the TCGplayer floor, and the Walmart drawing guide does the same for Walmart.

Stores are closed on Thanksgiving, so the first in-person chance is Black Friday at 6 a.m.

Target and Best Buy stores are closed on November 26, and both Target and Walmart open stores on November 27 at 6 a.m. If you plan to stand in line for a drop, our line rules post lists what Best Buy's page allows and bans. What a store charges against list is in the MSRP guide.

In these two threads, the complaints on r/PKMNTCGDeals are about bundle requirements and membership fees

The December 2, 2024 Cyber Monday thread on that subreddit shows the pattern. A shop owner posted sleeved packs and Surging Sparks ETBs, and one reader objected that the shop was listing "something at MSRP." u/dpearson588 put the real complaint another way:

"To me its not that it was at MSRP, its that it was for only with a large amount of other content."

That's the first complaint: a price that needs a bundle of other products isn't the price of the one you want. The second is access cost. In the 2025 Walmart thread, one buyer wrote that they paid a friend $50 to use a Walmart+ membership, and another replied that the membership costs $13. The third is waiting, and it comes from the data: nothing in either year's data says Cyber Monday was a price low, and a commenter reported the Walmart box out of stock 39 minutes after the post (u/WheresMy10mmSocket: "Already OOS," 02:39 UTC). If a box you want is sold out, check our resealed ETB checks before buying a marketplace copy that's priced under the market.

Buy under market when it shows up, and don't hold out for Cyber Monday

Take a retailer's price on a sealed Pokémon product only if it's under TCGplayer's market price for that product that day, and don't hold back a purchase for Cyber Monday itself. Across all 131 products in 2025 and 115 in 2024 the median change from Black Friday to Cyber Monday was 0.0% and +0.6%; in the 42 hand-picked products, Cyber Monday was the cheapest day for 1 and its price sat a median 4.6% and 5.6% over the window low. The one price in the data that sat far under the market was a Walmart drop that buyers reported, that needed a membership, and that one buyer reported out of stock 39 minutes after the post.

What would change our mind: a retailer naming a Pokémon product under list for November 30, or TCGplayer's November 30, 2026 prices coming in under November 27's on most products. For the pack arithmetic on a current set, see the Delta Reign price per pack comparison.

Related Reading

• Pokemon TCG Products Guide 2026: ETBs, Bundles, Tins, UPCs
• Pokemon TCG Release Dates 2026-2027: Every Official Date

References

1. TCGCSV, daily TCGplayer prices archive, files prices-2025-11-17 to prices-2025-12-10 and prices-2024-11-20 to prices-2024-12-11, Pokémon category 3, read Nov 12, 2026. Product IDs and every daily value are in the source file.
2. Reddit, r/PKMNTCGDeals, "Walmart Great Tusk & Iron Threads Ex Premium Collection (Walmart+ REQUIRED)", Dec 1, 2025, read Nov 12, 2026.
3. Reddit, r/PKMNTCGDeals, "Cyber Monday", Dec 2, 2024, read Nov 12, 2026.
4. Walmart, Walmart Unwraps Three Major Holiday Shopping Events, Oct 26, 2026.
5. Best Buy, 2026 holiday calendar, Oct 27, 2026, read Nov 12, 2026.
6. Target, 2026 Holiday Shopping at Target: What You Need to Know, updated Nov 5, 2026, read Nov 12, 2026.
7. US Office of Personnel Management, Federal Holidays, 2024, 2025 and 2026 tables, read Nov 12, 2026.