30th Celebration Ultra-Premium Collection: price, contents and price per pack
The 30th Celebration Ultra-Premium Collection sold for $561.50 (Day) and $693.70 (Night) in presale, before its November 6, 2026 release, on TCGplayer on October 12, 2026: 3.1× and 3.9× its $179.99 US MSRP, or $18.72 and $23.12 for each of its 30 booster packs.
Prices as of . We add a reading every Monday.
- Set
- 30th Celebration
- Release
- November 6, 2026pokemon.comOfficial
- Booster packs
- 3029 regular packs plus 1 Classic Collection pack
- US MSRP
- $179.99Bill's ArchiveSecondary
- MSRP per pack
- $6.00
- TCGplayer market price (Day)
- $561.50Presale price, read October 12, 2026; 3.1× MSRP, $18.72 a pack
- TCGplayer market price (Night)
- $693.70Presale price, read October 12, 2026; 3.9× MSRP, $23.12 a pack
- How often we read it
- Every MondayWeekly tracker since October 12, 2026
What's in the box
- 1 foil promo card featuring Pikachu ex
- 1 foil promo card featuring Espeon ex (Day) or Umbreon ex (Night)
- A playmat
- 65 card sleeves
- A deck box
- A metal coin
- 6 damage-counter dice
- 29 booster packs from 30th Celebration
- 1 Classic Collection booster pack with three Classic Collection cards
- A code card for Pokémon TCG Live
Contents from pokemon.com, checked October 15, 2026.
Price and history
We read the market price on the product's TCGplayer page every Monday, in a browser the way you would see it; our history starts October 12, 2026. The 7 and 30 day changes on the tracker fill in once our own readings are that far apart.
Prices marked Secondary were published by Bill's Archive, which reads TCGplayer too. We show them for the earlier dates we have no reading for, and we never mix them into our own changes.
The product is not out until November 6, 2026, so every price before then is a presale price: what buyers paid for a box to be shipped later.
A Target catalog listing that a Reddit user shared on r/PokeInvesting on October 7, 2026 showed the Ultra-Premium Collection at $249.99. Target's own product page showed no price when we checked it on October 15, 2026. A store's shelf price is not the MSRP, so the $179.99 above stays the MSRP until an official figure says otherwise. The Reddit post.
| Date | Variant | Market | Listed median | Sold, 3 months | Source |
|---|---|---|---|---|---|
| Oct 12, 2026 | Day | $561.50presale | $599.99 | 936 | SetPulls, read on the TCGplayer page |
| Oct 12, 2026 | Night | $693.70presale | $719.50 | 1,010 | SetPulls, read on the TCGplayer page |
| Oct 11, 2026 | Day | $560.89presale | — | — | Reported by Bill's ArchiveSecondary |
| Oct 11, 2026 | Night | $697.91presale | — | — | Reported by Bill's ArchiveSecondary |
| Sep 3, 2026 | Day | $619.81presale | — | — | Reported by Bill's ArchiveSecondary |
| Sep 3, 2026 | Night | $662.88presale | — | — | Reported by Bill's ArchiveSecondary |
Price per pack against other 30th Celebration products
Per pack, the Ultra-Premium Collection (Day) is the fourth cheapest of the 8 30th Celebration products with a page here, at $18.72. Each product is shown at its cheapest variant, with the day it was read; the readings are a few days apart, so treat small gaps as noise.
| Product | Market $/pack | MSRP $/pack | Read |
|---|---|---|---|
| Mini Tin (10-tin display) | $11.37 | — | Oct 13, 2026 |
| Booster Bundle | $12.32 | — | Oct 12, 2026 |
| ETB | $15.47 | $5.55 | Oct 12, 2026 |
| Ultra-Premium Collection (Day) | $18.72 | $6.00 | Oct 12, 2026 |
| Binder Collection | $21.93 | $6.40 | Oct 12, 2026 |
| Ditto Premium Collection | $24.09 | $5.00 | Oct 12, 2026 |
| Pokémon Center ETB | $25.92 | $5.45 | Oct 12, 2026 |
| Figure Collection (Mew) | $26.35 | $6.00 | Oct 15, 2026 |
Is it worth opening?
On average, 29 packs of 30th Celebration hold $208.79 in cards at TCGplayer prices of October 12, 2026, and $154.45 after the selling costs our EV page assumes. That is the same model and the same card prices as the 30th Celebration EV page; promos, figures and accessories are not in it.
The Classic Collection pack is left out: the measured pull rates cover regular packs only.
Against the $179.99 MSRP the packs return $25.54 less on average; against the market price, 28% and 22% of what you pay.
The full answer, with the spread of outcomes and the chance to break even, is on Is 30th Celebration worth opening? Every product's EV, ROI and break-even chance. For the odds of a given rarity in 29 packs, use the pull rate calculator.
Our take
Day and Night list the same items and the same 30 packs, with an Espeon ex promo in Day and an Umbreon ex promo in Night, yet Night sold for $693.70 and Day for $561.50 on October 12, 2026, $132.20 apart. Both are presale prices until November 6. Opened, the 29 regular packs averaged $154.45 in cards after selling costs at October 12 card prices, $25.54 under the $179.99 MSRP and far under either market price. At MSRP the box is a fair buy for the promos and accessories; at market, buy the promo you want as a single.
“Tbh the financials don’t make sense to rip even at MSRP.”
Where the numbers come from
- Contents and release date: pokemon.com Official
- MSRP: billsarchive.com Secondary. None of the pokemon.com pages we checked prints a price.
- Market prices: the TCGplayer product page of each variant, read by hand (Day, Night); earlier prices reported by Bill's Archive, marked Secondary.
- Value of the packs: our 30th Celebration EV model, card prices of October 12, 2026.
- Computed by SetPulls: the multiple of MSRP, price per pack and the comparison with other products.
Last reviewed .
Related
- Day vs Night: the box against its parts
- Sealed price tracker: every product we follow against MSRP
- Is 30th Celebration worth opening? Every product's EV, ROI and break-even chance
- 30th Celebration pull rates, card list and products